Responses by Anton Sulsky, creative director/CEO, Vide Infra

Background: The website’s purpose is to promote the work of our company, Vide Infra. We want to attract the attention of dynamic companies around the globe who look for cutting-edge branding, website design and development services.

Highlights: The site’s main elements are its elaborate and beautifully designed case studies that expose the depth of our approach and the broad scope of our work. Minimalist, yet technologically advanced, the site’s general design and navigation add another level of creativity and elegance.

Challenges: It took us a lot of time and effort to develop the rich case studies and the stripped down user interface, but the resulting contrast between the two gives the site its subtle beauty.

Favorite details: We are proud of a lot of details about the website. Instead of presenting ourselves through pretentious and exhausting self-promotions, we toned down our branding and descriptions to the bare minimum and put all our efforts in developing our case studies. The case studies examine every detail of our best work and are usually supplemented by video presentations, so they are the best tools our clients may use for evaluating our performance.

Navigation structure: Besides the case studies, we worked on developing a user experience that would be transparent for the user, but also functional and visually inspiring. The look and feel of the navigation brings another level of enjoyment, achieved with various slideshow designs, content animations and enhanced control behaviors, like the click and hold feature on the homepage’s slideshow.

Anything new: We found that this design is a good metaphor for our approach to work. We see our mission as helping our clients through exposing the best of their brands or developing their online services in a way that only and truly is native and organic to them, their customers, their approach and their organization. Our own “style” is irrelevant, as our help should remain invisible and transparent.