Angie Elko, designer
D'Arcy O'Neill, art director
Andrew Beckman, writer
Chris Peel, associate creative director
Magnus Hierta/
David Muhlenfeld, creative directors
Jorge Calleja, group creative director
Joe Alexander, chief creative officer
Ben Ely, studio artist
Giao Roever, project manager
Steve Humble, executive producer
The Martin Agency, ad agency
Mondelez International, client
“Wonder what would happen if we gave an Oreo to the busiest place on Earth? Times Square gave us an opportunity to bring the Wonderfilled campaign to more than a million pedestrians—locals and tourists alike—during the holiday season. Creatures and characters of every possible stripe, including aliens, deep sea divers and more, passed Oreo cookies to one another across multiple digital billboards in a delightful Wonderfilled loop that urged people to ‘Share some Wonder.’”
