“YouTube has been a portal to the Internet’s best—and best of the worst—content for the past ten years. But when it comes to kids, YouTube is often not the best place for unsupervised exploration. A small child watching baby animals at play can accidentally click on a ‘related’ video and end up in a bad place. So we designed the entire brand identity and product interface for a kid-friendly YouTube. The interface uses icons and tips that any young mind can easily understand. Kids can easily find educational content, return to their favorite shows and explore new content based on their core interests. Most important, parents can see what their children are viewing and use smart parental settings to set up limits. Parents can also set a timer so the app shuts off just in time for bed. Even YouTube knows that everyone needs a little break from YouTube.”