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Kelly Dorsey, illustrator
Kyle Arango, writer
Stephen Penning, creative director
Jim Walls, executive creative director
Darryl Cilli, chief creative officer
160over90, ad agency
Yume Ume, client
Yume Ume is a Japanese restaurant that gives diners the freedom to create their own sushi roll or rice bowl. The brand celebrates the idea that imagination is edible and customers are surprised and entertained by small details at the restaurant. This is reflected in the bowls; once you finish your meal, you are greeted with a surprise at the bottom of it. Ceramic bowl, 6 3/8 in circumference, 3 1/4 deep.
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