“To launch its new Battle Pack soccer boots at the 2014 World Cup, adidas wanted a spot that captured the essence of a soccer player going to war. The World Cup spots were to be the last adidas engagement for TBWA\Chiat\Day, and the agency wanted to go out on a high note. The black-and-white spot marked a departure from the brand’s traditional performance-driven, live-action commercials. Inspired by classic Greek sculptures of athletes, our concept implied action, energy and speed without using any actual animation. The unconventional production process required 3-D cyberscans of players in game-action poses and the faces of Native American and Aztec warriors, which were subsequently manipulated in ZBrush.”