Clearwater's mission is to provide their customers with high-speed broadband Internet connections on their terms—with a solution that's simple, flexible, reliable and affordable. The design path to the brand included a wordmark emulating their service: simple, elegant, clean, straightforward. The concept centers on freedom—freedom from wires, from hassles related to conventional Internet solutions and from waiting. In addition to signifying a 'clear' wire, the absence of the 'i' reflects freedom.
