"Customers looking for comprehensive and personalized beauty inspiration, information and expert advice can find it all at one destination—www.lorealparis.com. At the heart of the site experience is the L'Oréal Paris proprietary ‘Can I Help You?’ feature, a sophisticated diagnostic tool. This interactive tool helps customers make truly informed product decisions and gives them customized beauty solutions developed by famed L'Oréal Paris experts. The site's glamorous and contemporary look seamlessly and consistently brands all four categories and is enhanced by the functionality, which incorporates dynamic interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations. It also spotlights the brand's celebrity spokespeople, top industry professionals and products across all categories."