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Kostas Kaparos/Kostas Vlachakis, art directors
Gregory Tsaknakis, creative director
Kostas Kaparos, illustrator
Gaea, client
“To capture the essence of Greek olive and grape products for Chinese consumers, we designed this gift set pairing of Gaea’s oil and vinegar to be small in size and precious in character. We used diminutive bottles of opaque glass encased in a high-quality, perfume-like box. The austere black-and-white palette and the abstracted fruit shapes rest in a yin-yang kind of balance. The typography addresses both the Western alphabet and Chinese ideograms to complete our approach. The result is an object and imagery familiar to the Asian aesthetic, yet distinguished by its original contents—a packaging that refers both to ancient rituals and to contemporary needs.”
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