This brand 'vibe' piece for SALT. OPTICS, a high-end eyewear brand, was distributed at tradeshows and to new and existing retail accounts. Giving a quick snapshot of the company's personality, values, design philosophy and product, the oversized newspaper showcases portraits of friends in SALT eyewear, ambient photography and quick, easy-to-read bites of copy. 12 pages, flat size 24 x 18, finish size 12 x 9, 50# Husky offset.
