“Boat buyers were frequently asking dealers why MasterCraft was more expensive than the competition, for a seemingly comparable product. Dealers were armed with talking points, websites and brochures, but the message was not translating clearly. Countless hours of innovation, development and craftsmanship were being lost in a single conversation. This disruptive and visually engaging book helps consumers understand why MasterCraft makes a big deal about the small stuff. From unseen details like unfailing fasteners and first-class foam to industry-best ballast pumps and reliable Ilmore engines, a MasterCraft is like no other boat.” 28 pages, 19 x 25, 4-color, wraparound cover, hinge scored with res thread top stitch.