Responses by Valeria Raznatovska, communications manager, SOLV.

Background: The purpose of the GLUCIDES project was to create a brand identity that boldly celebrates the artistry and pleasure of baked goods. Targeting connoisseurs who savor every bite of life without restraint, GLUCIDES defies conventional dietary norms. The design intertwines the sun-kissed warmth of the Mediterranean with a contemporary edge, striking a balance between whimsy and modernity. This concept goes beyond typical branding, inviting the bold and carefree to embrace a lifestyle of indulgence and joy.

Design thinking: Our goal was to showcase a striking visual using minimal elements. We aimed to create a powerful, engaging brand identity by leveraging minimalist techniques in the creation process, focusing on the essential elements to convey the joy and artistry of baking—and, of course, the pleasure of indulging in it.

Challenges: Conveying the maximum mood and atmosphere using minimal visuals. We had to carefully select mockups and craft the presentation to effectively communicate the brand’s essence without relying on elaborate renders or independent photography. Balancing the need for simplicity with the desire to capture the vibrant and indulgent spirit of GLUCIDES required a thoughtful and precise approach to every visual choice we made.

New lessons: We learned the critical importance of presentation. The visual appeal of a project often outweighs its logical structure, as consumers are more likely to be drawn in by what they see rather than what they rationalize. This project reinforced the idea that compelling visuals are key to capturing and retaining attention.

Visual influences: Vintage fashion magazines were a significant visual influences for our solution. Their bold use of color, elegant layouts and timeless aesthetic helped shape the visual direction of the GLUCIDES project, blending classic charm with modern flair.

Alternate paths: If we could start the project over, we might consider making a thematic illustration the key visual element instead of focusing primarily on typographic solutions. This could add a unique and personalized touch, enhancing the overall narrative of the brand.

solv.team