"We created a web-based centerpiece called adidas Teamgeist, a unique online graphic novel game in which fans can discover and learn more about the story behind the jersey while competing for the ultimate prize of flying together with the German football team to the World Cup. The story is centered on the jersey and its importance to the team, the players and the fans. Users have to go back in time and replay the three German World Cup gold matches of 1954, 1974 and 1990 in a real-time football strategy game."
