“THE WELL is a new mixed-use development in Toronto. This vibrant community unites three of Canada’s most highly regarded urban developers—residential specialists Diamond Corp., retail authority Riocan REIT and office experts Allied REIT—in the common vision of a truly integrated mixed-use project. BMD worked with the project’s visionaries to develop a name for the site, as well as the communication strategy, brand architecture, visual identity and signage concepts. THE WELL represents the notion of living well in an urban community, creating an environment where people can live well, shop well, work well and play well.”