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Shawn Rosenberger, designer
Bruce Duckworth/David Turner, creative directors
Danny Smythe, illustrator
Turner Duckworth, design firm
Shaklee, client
Shaklee, a wellness company, relaunched its line of environmentally-friendly cleaning supplies under a new name. 'Get Clean' brings a friendly and natural approach to everyday cleaning by showing home life and natural elements juxtaposed and working together in surprising ways. The leaf-like shape in the logo is reflected in some of the packaging forms, which were carefully selected from stock forms. The packaging system allows consumers to create their own dilutions from the concentrated products, with reusable bottles and a sticker system that saves on packaging and transportation waste.
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